#TakeAStep

Mental Health Campaign

Campaign Identity | Social media content | Posters | Pull up banners | Web banners | Digital Assets

Working in collaboration with NHS Trusts in Dorset and Dorset Mind, I designed a primarily digital-led mental health awareness campaign aimed at engaging both men and women. The challenge was to move away from overly clinical or gender-skewed messaging and create an identity that felt approachable, inclusive, and supportive. I developed a cohesive visual system across social media, web banners, posters, pull-up banners, and digital assets, ensuring accessibility, clarity, and consistency across all touchpoints.

The campaign achieved strong engagement online and received overwhelmingly positive feedback. Most notably, social media responses included a message stating that the campaign had helped save someone’s life, highlighting the real-world impact of thoughtful, human-centred design in public health communication.