Breaking down the March 2025 HPV catch up campaign design.
Bright ✅ Bold ✅ Accessible ✅.
I love a young audience on most days and then when someone says, ‘let’s make NHS our first Tik Tok ad’, I’m locked in. I led the creative design for this project and implemented it into all our chosen marketing materials and created templates for our partner communications teams to use for their messaging. #TeamWork
I do love the creative style we took for this one, that emoji/sticker style works well with the bold colours I have a soft spot for. Complimented with a nice off black *chefs kiss*.
On a serious note, we were able to strategically take our Vaccinating Dorset campaign style and expand it for a younger audience. Tailoring our communications and messaging for them. The goal was clear here, to get young people who hadn’t already had their HPV vaccination to a walk-in clinic.
Looking at what was already out there, it was clear a campaign for this age range didn’t exist already. As, for the most part, this vaccination is given at school but during the COVID-19 pandemic, some teenagers may not have received it. Therefore, needing a new style and campaign that targeted a slightly older teenage audience. This impacted our colourways, our tone and the channels for the campaign we chose. Everything we made and implemented stemmed from the initial research, context and audience profiles.
Our Tik Tok ad did shock us, our first go and it achieved 1,593 clicks and 410,000 views. We also exceeded our predicted web-page view target by 30%. Something we can shout about.
Making these fancy materials doesn’t come without the help and input from the fab team and partners I get to spend Monday to Friday with. Huge shout out to them for seeing my bright bold vision and trusting it!
Project created at NHS Dorset Integrated Care Board (My 9-5 designer life).
